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Coca-Cola raises annual forecast as Diet Coke sales surge, fueled by Gen Z's 'fridge cigarette' trend.

Company Fundamentals
28 Oct 2026, 18:25 WIB
New York Post
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Bullish
Coca-Cola raises annual forecast as Diet Coke sales surge, fueled by Gen Z's 'fridge cigarette' trend.

Coca-Cola's CEO Henrique Braun acknowledged the viral 'fridge cigarette' nickname for Diet Coke, a term used by Gen Z to liken their midday soda break to a smoking break. Despite not fully endorsing the nickname, Braun emphasized Diet Coke's appeal lies in its great taste and brand connection. The brand is experiencing a resurgence, with double-digit volume growth in North America for Diet Coke and Coca-Cola Zero, contributing to strong earnings. Coca-Cola raised its annual earnings forecast for the third consecutive quarter, now expecting at least 11% growth in comparable earnings per share and over 5% organic revenue growth, signaling optimism for continued growth.

Coca-Cola's stock price at USD 92.18 is trading close to its 52-week high of USD 95.34, showing resilience alongside the company's optimistic earnings forecast. The 1-day price increase of 1.10% as of Oct 28, 2026, 22:41 WIB contrasts with the broader market's typical hold time of 155 days on Pluang, indicating steady investor interest. The dividend yield of 2.33% adds to the appeal for income-focused investors amid Coca-Cola's growth narrative.

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