Build-A-Bear opens immersive new store with Pokémon, Hello Kitty, and Promise Pets at Orlando's ICON Park Nov 5

Build-A-Bear Workshop will open a new multi-level flagship store at Orlando's ICON Park on November 5, featuring immersive themed experiences including the first Build-A-Bear x Pokémon Workshop, the fourth Build-A-Bear x Hello Kitty and Friends Workshop, and the debut of Promise Pets™. These spaces offer interactive storytelling, personalization, and unique collectible products designed to engage guests of all ages. This launch marks a strategic evolution for Build-A-Bear into a destination brand combining retail and entertainment, aiming to deepen emotional connections and create memorable experiences. Further details about the grand opening will be announced soon.

Build-A-Bear Workshop (BBW) shares trade at USD 24.66 on Pluang as of Oct 20, 2026 23:21 WIB. The stock shows a 1-day gain of 2.24%, with a market cap of $297.14M. Pluang investors hold BBW for an average of 25 days, with current order activity fully on the buy side.