Brunswick hits record Mercury outboard share and strong premium boat sales at FLIBS 2026.

At the 2026 Fort Lauderdale International Boat Show, Brunswick Corporation showcased record market share gains for Mercury Marine outboards, capturing 62% of displayed outboards and 78% in-water, both all-time highs. The company also highlighted strong sales and new model debuts from premium boat brands like Boston Whaler, Sea Ray, and NAVAN, despite poor weather impacting attendance. Innovations in propulsion and boating technology were featured, reinforcing Brunswick's leadership in marine recreation. This momentum is expected to continue with ongoing product development and technology advances.

As of Nov 05, 2026 20:11 WIB, Brunswick Corporation (BC) shares are trading at USD 78.34 on Pluang, down 3.64% for the day. The stock has a market cap of $5.27 billion and an enterprise value of $7.00 billion. Despite the recent price dip, the company’s dividend yield stands at 2.16%, reflecting steady income potential for shareholders.