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Brunswick bets on tech and recurring revenue to offset slow new boat sales

Market News
18 Aug 2026, 14:59 WIB
CNBC
View Source
Bullish
Brunswick bets on tech and recurring revenue to offset slow new boat sales

Brunswick Corp., owner of Sea Ray and Boston Whaler, is leveraging advanced navigation tech and its Freedom Boat Club membership to counteract sluggish new boat sales expected to remain low through 2026. The company sees strong demand for premium boats while value models lag due to financing and interest rate pressures. Brunswick aims to boost recurring revenue from marine electronics, software, and its expanding boat club, which now has over 63,000 members globally. The firm targets $7-8 billion revenue by 2030, focusing on innovation, market share gains, and reduced supply chain risks to sustain growth despite a modest recovery in boat sales.

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Brunswick wins Best of Show plus three honors at 2026 In-House Creative Awards for marine brand campaigns.

Brunswick wins Best of Show plus three honors at 2026 In-House Creative Awards for marine brand campaigns.

Brunswick Corporation's internal creative team won four awards at the 2026 In-House Creativity Awards, including the prestigious Best of Show for the "Voice of Lowrance" campaign. Additional honors recognized their work on the Boston Whaler brand ref...

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