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Broker Shore Capital reaffirms buy on boohoo, sees 50% upside after strong half-year update and asset sales.

Market News
17 Sep 2026
Proactive Investors
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Bullish
Broker Shore Capital reaffirms buy on boohoo, sees 50% upside after strong half-year update and asset sales.

Shares of boohoo Group PLC, now Debenhams Group, held steady after its half-year update. Broker Shore Capital maintained a 'buy' rating and raised its price target to 35p, suggesting nearly 50% upside from the current 24p. The broker highlighted accelerating sales, improved gross margins, and growth in the marketplace model as signs of recovery progress. Recent asset sales, including a £90 million warehouse and the Nasty Gal brand, support a shift to a capital-light model, improving profit forecasts and turning net debt into net cash. However, Shore Capital cautioned that the clothing market remains challenging in the near term, and long-term growth depends on boohoo's ability to sustain momentum across the group.

Shares of boohoo Group PLC, now Debenhams Group, provide context for consumer cyclical stocks. For readers following this sector, here is Pluang's market snapshot as of Sep 17, 2026 23:41 WIB: out of 105 US consumer cyclical stocks, 70 rose and 35 fell. Tesla (TSLA) traded at USD 367.65 with a 1-day change of +2.67%, while Gap (GAP) and Target (TGT) both saw 100% buy order activity with prices of USD 20.70 and USD 158.71 respectively.

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