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Booking Holdings expects strong EPS growth and margin gains despite AI fears and Middle East conflict.

Analyst Insights
25 Jun 2026
Seeking Alpha
View Source
Bullish
pluang ai news

Booking Holdings, the largest online travel agency, remains dominant due to its extensive global inventory and strong customer loyalty. While concerns about AI disrupting the industry have pressured its valuation, the company is already benefiting from AI-driven efficiencies and margin improvements. Despite challenges from the Middle East conflict, Booking Holdings projects low to mid-teens earnings per share growth by fiscal year 2026 and continued EBITDA margin expansion. Its shares trade at a historically low forward P/E of 16x, offering an attractive risk-reward if AI disruption progresses slowly.

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