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Bath & Body Works launches major holiday campaign 'Season of Wonder' starring Zooey Deschanel

Market News
26 Oct 2026, 17:29 WIB
GlobeNewsWire
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Bullish
Bath & Body Works launches major holiday campaign 'Season of Wonder' starring Zooey Deschanel

Bath & Body Works has launched its largest holiday campaign yet, 'Season of Wonder,' featuring actress and musician Zooey Deschanel as the Holiday Wonder Maker. The campaign is a fully integrated 360-degree effort across media channels, stores, and online platforms, aiming to connect consumers with nostalgic and new holiday fragrances and gifts. This campaign represents the brand's biggest media investment, emphasizing a seamless consumer experience from discovery to purchase. The collection includes returning favorites like Snowflakes & Cashmere and new scents such as Vanilla Cocoa Flurries, with products available in stores and online across the U.S. and Canada.

Bath & Body Works holiday campaign launches as context. For readers following Consumer Cyclical stocks, here is Pluang's market snapshot as of Oct 26, 2026 20:01 WIB: Out of 134 priced US stocks, 72 rose and 41 fell. Notable movers include GTX at USD 21.84 (+1.35%), VSXY at USD 91.99 (+1.29%), and AZO at USD 3,161.00 (-1.24%). Typical hold times range from 9 to 72 days on Pluang.

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