62% of Americans plan to buy secondhand gifts this holiday, valuing uniqueness over new items

ThredUp's 2026 Holiday Resale Report reveals that 62% of Americans intend to buy secondhand gifts this holiday season, with 55% preferring unique, vintage items over brand-new ones. Shoppers are allocating about 37% of their gift budget to secondhand goods, rising to 45% among millennials, who also prioritize uniqueness. The report highlights a growing trend where secondhand gifts are seen as thoughtful rather than budget options, with many Americans also selling items from their closets to fund holiday expenses. ThredUp's holiday sales have grown faster than full-year sales, reflecting increasing consumer interest in sustainable and personalized gifting.

As consumers increasingly favor unique and secondhand gifts this holiday season, ThredUp's stock shows modest positive movement. On Pluang, TDUP trades at USD 2.02 with a 1-day gain of 1.00% as of Oct 26, 2026 20:01 WIB. The company's market cap stands at $262.67 million, reflecting steady investor interest despite its 52-week low near the current price.