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Amazon's AWS growth and ad revenue drive buying despite near-term cash flow pain.

Analyst Insights
17 Sep 2026
24/7 Wall Street
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Bullish
Amazon's AWS growth and ad revenue drive buying despite near-term cash flow pain.

Amazon's stock has underperformed recently, but its core business shows strong growth, especially in AWS and advertising. AWS revenue rose 37% year-over-year with a large backlog, and advertising revenue grew 26%, both contributing to higher operating income. Despite a negative free cash flow due to heavy capital expenditures, Amazon's solid balance sheet and long-term contracts for AI data center capacity support a positive outlook. The market currently prices in near-term risks, but the company's growth potential and financial strength keep investors buying.

Despite recent underperformance, Amazon continues to attract buyers on Pluang, where 91% of order activity is to buy as of Sep 17, 2026 20:11 WIB. The stock price is USD 251.15, up 2.11% for the day, reflecting ongoing investor interest. With a market cap of $2.65 trillion, Amazon remains a major player in the consumer cyclical sector, holding steady between its 52-week low of $198.79 and high of $284.02.

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