
AppLovin's e-commerce ad share to rise to 8.1% in Q4, Jefferies says, despite revenue forecast cut.
Jefferies projects AppLovin's share of e-commerce advertising budgets will increase to 8.1% in Q4 2026, up from 6.7% a year earlier, maintaining its third-place ranking behind Meta and Google. Advertisers are shifting more budget to AppLovin, expecti...



