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AppLovin upgraded to Buy on strong e-commerce ad growth and solid financial outlook.

Analyst Insights
09 Oct 2026
Seeking Alpha
View Source
Bullish
AppLovin upgraded to Buy on strong e-commerce ad growth and solid financial outlook.

AppLovin has been upgraded to a Buy rating due to confidence in its expanding e-commerce advertising platform and strong financial health. The company’s new Ads Manager and strategic partnerships are driving rapid growth in advertising spend, particularly among middle-market advertisers. Despite challenges like legal issues and higher computing costs, management expects stable profit margins supported by strong net income and share buybacks. The analyst’s price target is $339.78, implying a 21% upside, with Q3 sales expected to grow 47% year-over-year.

AppLovin shares trade at USD 282.31 on Pluang as of Oct 09, 2026 20:12 WIB, showing a modest 0.78% gain in the last day. Despite the recent upgrade to Buy and optimistic sales growth expectations, the stock remains far below its 52-week high of USD 733.60. Pluang investors hold the stock for an average of 20 days, with current order activity leaning more towards selling at 59%.

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