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Apple stock falls 2% as Meta's AI shopping agent threatens its lucrative services business

Market News
29 Sep 2026
24/7 Wall Street
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Bearish
Apple stock falls 2% as Meta's AI shopping agent threatens its lucrative services business

Apple's stock dropped 2% after Bank of America warned that Meta's AI shopping agent, Muse, could divert online commerce away from Apple's ecosystem, potentially impacting Apple's high-margin services revenue. Muse can browse sites and complete tasks across platforms like Shopify and PayPal, though Amazon has blocked it. Apple currently lacks similar AI capabilities in its Siri assistant. Despite the warning, Bank of America maintains a Buy rating on Apple, citing its strong user base and privacy focus. Investors should watch for Apple's response on AI features and upcoming earnings for insight into its services business performance.

Apple's market cap stands at $4.94 trillion as of Sep 30, 2026 01:01 WIB, with a 1-day price drop of 2.00% on Pluang. Meanwhile, Meta's market cap is $1.82 trillion, and its stock gained 2.32% in the same period. Alphabet and Microsoft hold market caps of $4.17 trillion and $3.78 trillion respectively, with Microsoft showing a smaller 0.54% decline. Pluang users show a strong buy interest in Apple, with 80% of order activity on the platform favoring buys, reflecting confidence despite the recent dip.

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