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Apple upgraded to Buy as price hikes offset memory cost pressures, boosting margins and services growth.

Analyst Insights
28 Sep 2026
Seeking Alpha
View Source
Bullish
Apple upgraded to Buy as price hikes offset memory cost pressures, boosting margins and services growth.

Apple Inc. has been upgraded from Hold to Buy due to its strong ability to offset rising memory chip costs with effective price increases, especially on premium iPhone models. This pricing power helps maintain healthy profit margins despite cost pressures. Additionally, growth in Apple’s Services segment is supported by monetizing AI features through iCloud+ tiers and new leasing options via Klarna, which enhance affordability and encourage device upgrades. Although legal risks remain from a $5.7 billion Taptic Engine verdict and potential royalties, Apple’s strong cash flow and pricing flexibility support a positive outlook for investors.

As of Sep 28, 2026 19:53 WIB, Apple Inc (AAPL) trades at USD 340.18 on Pluang, showing a slight 0.26% decline in the last day. The stock holds a substantial market cap of $4.98 trillion and a dividend yield of 0.32%, reflecting its strong position in the technology sector. This valuation underscores the market's recognition of Apple's pricing power and growth in services despite legal challenges.

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