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John Ternus takes over as Apple CEO amid rising costs and AI challenges.

Market News
01 Sep 2026
CNBC
View Source
Neutral
pluang ai news

John Ternus has officially become Apple's CEO, succeeding Tim Cook after a 15-year tenure. Ternus faces significant challenges, including soaring memory costs that are driving up device prices and the need to advance Apple's AI strategy. With Tim Cook moving to executive chairman, Ternus must lead Apple through a competitive tech landscape and deliver innovative products, starting with the upcoming iPhone launch. His hardware expertise is seen as crucial for Apple's future growth and product reinvention.

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