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Apple launches new smart home devices including lock, doorbell, thermostat, and cameras to compete with Amazon and Google.

Market News
13 Oct 2026
TechCrunch
View Source
Bullish
Apple launches new smart home devices including lock, doorbell, thermostat, and cameras to compete with Amazon and Google.

Apple unveiled its new Apple Home Collection featuring smart home devices like a smart deadbolt lock, video doorbell, thermostat, temperature sensor, and security cameras. These devices integrate with Apple's new HomeView hub for centralized control and interaction with Apple software. The products, developed in partnership with LG Electronics and Schneider Electric, aim to compete with established smart home brands like Amazon Ring and Google Nest. Key innovations include a $349.95 smart lock with ultra-wideband technology for precise proximity unlocking and a $249.95 wired video doorbell that notifies users across Apple devices. The collection will be available starting December, marking Apple's deeper push into the smart home security market.

As of Oct 13, 2026 20:51 WIB, Apple Inc (AAPL) shares trade at USD 344.34 on Pluang, showing a 0.99% increase in the last day. The stock's market capitalization stands at $4.98 trillion, reflecting its massive scale in the technology sector. Despite the recent product launch news, Pluang's order activity leans heavily towards selling at 71%, indicating cautious investor sentiment. The typical holding period on Pluang is 144 days, suggesting a medium-term investment horizon among users.

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