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Apple aims to dominate smart homes with new devices to defend its AI and hardware lead.

Market News
13 Oct 2026
Business Insider
View Source
Bullish
Apple aims to dominate smart homes with new devices to defend its AI and hardware lead.

Apple is set to unveil new smart-home devices at its "Welcome Home" event, marking a significant push into the smart-home market where it has lagged behind Amazon and Google. This move aims to strengthen Apple's ecosystem by making its hardware central in consumers' homes, thereby defending its distribution advantage amid rising competition from AI-driven devices by Meta and OpenAI. As rivals develop AI agents and hardware that could bypass Apple's iPhone ecosystem, Apple’s smart-home strategy seeks to maintain its control over consumer access and keep its hardware indispensable. The event signals Apple's effort to adapt to the evolving tech landscape where AI integration and smart devices are becoming key battlegrounds.

Apple shares are trading at USD 342.82 with a modest gain of 0.54% as of Oct 13, 2026, 17:41 WIB on Pluang. This comes as Apple prepares to expand its smart-home device lineup, aiming to strengthen its ecosystem against competitors like Meta, whose shares are down 0.61% at USD 738.43. Despite heavy sell activity on Pluang with 71% of orders to sell Apple stock, the typical hold time remains long at 144 days, indicating steady investor confidence amid the evolving AI and smart-home market landscape.

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