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Amazon stock expected to rally 27%+ in 12 months despite recent dip, driven by AI and holiday momentum

Analyst Insights
06 Oct 2026
Finbold
View Source
Bullish
Amazon stock expected to rally 27%+ in 12 months despite recent dip, driven by AI and holiday momentum

Amazon's stock price has dropped over 11% since its August peak but analysts remain optimistic. Shyam Patil from Susquehanna maintains a positive rating with a 12-month price target of $325, citing strong growth in advertising and AI-driven shopping. Another analyst, Ivan Feinseth, raised his target to $385, reflecting confidence in Amazon's resilience and holiday season performance. Overall, Wall Street expects Amazon to surpass its previous highs within the next year, supported by AI trends and consumer spending during key sales events.

Amazon's market capitalization stands at $2.71 trillion as of October 7, 2026, 00:31 WIB, with a daily trading volume of 37,819,808 shares on Pluang. The stock price is currently $255.33, showing a 1.56% increase in the last day. Pluang investors hold Amazon shares for an average of 127 days, indicating a moderate-term interest in the stock alongside the ongoing analyst optimism.

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