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Amazon rated Strong Buy with 25% upside as AWS growth hits fastest pace in 18 quarters

Analyst Insights
19 Oct 2026
Seeking Alpha
View Source
Bullish
Amazon rated Strong Buy with 25% upside as AWS growth hits fastest pace in 18 quarters

Amazon's AWS segment growth accelerated to 37%, its fastest in 18 quarters, driving margin expansion and contributing 60% of operating income. The stock trades at 16.7x trailing EV/EBITDA, 21% below its five-year average, making it attractively valued among hyperscalers. Key risks include ongoing negative free cash flow, rising capital expenditures, and AWS growth potentially lagging competitors like Azure and Google Cloud. Analysts see a 25% upside over 12 months with a $327 price target, signaling strong buy potential.

Amazon shares rose 5.28% to USD 263.20 as of Oct 20, 2026 05:41 WIB on Pluang. The stock trades below its five-year average valuation, with a market cap of $2.70 trillion. Despite strong volume at over 40 million shares, Pluang order activity shows 76% selling and 24% buying interest.

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