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Amazon shares jump 5% as Morgan Stanley raises price target, bullish on AWS growth and profitability.

Analyst Insights
19 Oct 2026
Proactive Investors
View Source
Bullish
Amazon shares jump 5% as Morgan Stanley raises price target, bullish on AWS growth and profitability.

Amazon shares rose over 5% after Morgan Stanley named it a top pick and raised its price target to $350, citing strong growth prospects for Amazon Web Services (AWS). Morgan Stanley projects AWS revenue growth of 47% in 2027 and 42% in 2028, with operating margins between 42% and 44%, positioning AWS as a highly profitable business. The firm highlighted catalysts including Nvidia's GPU supply to AWS, new shopping technologies, and robotics expansion in fulfillment centers. This bullish outlook suggests Amazon could generate $16.50 earnings per share by 2028, driven by AWS's accelerating growth and operational efficiency.

Amazon shares gained nearly 5% on Pluang, trading at USD 262.38 as of Oct 20, 2026 00:21 WIB, close to its 52-week high of USD 284.02. Morgan Stanley shares fell slightly by 0.51%, priced at USD 179.62. This shows strong investor interest in Amazon amid the positive outlook for AWS.

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