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Amazon lets merchants offer free Prime delivery on their own sites using its logistics network.

Market News
24 Sep 2026
PYMNTS
View Source
Bullish
Amazon lets merchants offer free Prime delivery on their own sites using its logistics network.

Amazon now allows merchants using its Multichannel Fulfillment service to add free Prime delivery options directly on their own websites at no extra cost beyond standard fees. This expands Amazon's logistics role beyond its marketplace, helping merchants boost shopper confidence and sales, as seen with a nearly 10% increase reported by an early adopter. The service integrates with platforms like Shopify and verifies Prime membership after checkout, requiring no Amazon sign-in. Additionally, Amazon offers discounted fulfillment fees for new sellers and continues investing heavily in faster delivery infrastructure, including expanding same-day delivery hubs and increasing funding for delivery partners in 2027.

Amazon's market cap stands at $2.69 trillion as of September 25, 2026, 02:11 WIB, with a daily trading volume of over 43 million shares on Pluang. The stock price is $249.66, showing a slight increase of 0.16% on the day. Investor sentiment remains strongly positive, with 84% of Pluang order activity favoring buys and a typical hold time of 126 days, highlighting sustained confidence in Amazon's growth prospects amid its expanding logistics services.

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