Amazon announced it is opening its Seller Central platform to integrate orders and listings from competitors like Walmart, eBay, Shopify, and TikTok. This move allows merchants to manage multiple sales channels from one interface, shifting Amazon's role from just a marketplace to a comprehensive merchant operating system. Additionally, Amazon is enhancing its Seller Assistant AI to monitor inventory, pricing, advertising, and demand continuously, automating managerial tasks. This strategy positions Amazon to become the central hub for merchants' business operations across platforms, not just within its own marketplace, signaling a major shift in ecommerce infrastructure.
Amazon shares trade at USD 249.77 with a slight gain of 0.20% as of Sep 25, 2026 01:21 WIB on Pluang. Meanwhile, Walmart is down 1.77% at USD 108.57, reflecting some selling pressure. Shopify holds steady with a 0.77% rise to USD 143.44, showing continued investor interest in ecommerce platforms.
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