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Amazon is developing custom AI chips for new on-the-go devices to enhance hardware-software integration.

Market News
02 Jul 2026
CNBC
View Source
Bullish
Amazon is developing custom AI chips for new on-the-go devices to enhance hardware-software integration.

Amazon's hardware chief Panos Panay revealed the company is designing custom silicon chips for its consumer devices, including Echo Show and Fire TV, to run AI features locally rather than in the cloud. This move aims to improve device speed, security, and the integration of hardware and software, enhancing user experience with AI assistants like Alexa+. Panay also hinted at upcoming portable AI gadgets that maintain consistent, contextual connections across home and work environments, with new products expected soon.

More News (AMZN)

US online holiday shopping to hit record $275.1B, up 6.7%, driven by early spending and Amazon's October Prime event

US online holiday shopping to hit record $275.1B, up 6.7%, driven by early spending and Amazon's October Prime event

US online holiday shopping is forecasted to reach a record $275.1 billion this season, marking a 6.7% increase from last year. This growth is driven by resilient consumer spending despite inflation and high interest rates, with pre-season shoppers al...

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Amazon's price target raised 50% on strong AWS demand and $200B AI investments.

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Analyst Ivan Feinseth of Tigress Financial raised Amazon's price target from $315 to $385, reflecting a potential 50.8% upside from the current price of $255.37. The upgrade is driven by strong demand for Amazon Web Services (AWS), with much of its 2...

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S&P 500 hits record highs but forward P/E drops as earnings estimates fall, led by tech and energy sectors.

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The S&P 500 continues to reach record highs, yet its forward price-to-earnings (P/E) ratio has declined from 20.4x to about 19.0x, now below its five- and ten-year averages due to lowered earnings forecasts. Major tech companies like Microsoft, Alpha...

Market News
Neutral
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Amazon stock expected to rally 27%+ in 12 months despite recent dip, driven by AI and holiday momentum

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Analyst Insights
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Amazon's $1B data center push strains cash flow despite AWS growth, stock slips 8% from peak.

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Neutral
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