Investment
Features
FeesSafety
Academy
More
Pluang+

US online holiday shopping to hit record $275.1B, up 6.7%, driven by early spending and Amazon's October Prime event

Market News
06 Oct 2026
Seeking Alpha
View Source
Bullish
US online holiday shopping to hit record $275.1B, up 6.7%, driven by early spending and Amazon's October Prime event

US online holiday shopping is forecasted to reach a record $275.1 billion this season, marking a 6.7% increase from last year. This growth is driven by resilient consumer spending despite inflation and high interest rates, with pre-season shoppers already spending $95.8 billion in October. Amazon's October Prime event has shifted the traditional shopping calendar earlier, prompting retailers to capitalize on the pre-season surge. Analysts highlight three strong consumer discretionary stocks positioned to benefit from this early holiday shopping trend.

As the holiday shopping season accelerates earlier than usual, Amazon is positioned prominently with strong investor interest. On Pluang, Amazon shares trade at USD 256.66, up 2.09% for the day as of Oct 07, 2026 03:25 WIB. The stock holds a market cap of $2.71 trillion and sees a typical hold time of 127 days, with buyers making up 72% of order activity, indicating sustained confidence among Pluang users.

More News (AMZN)

Amazon's price target raised 50% on strong AWS demand and $200B AI investments.

Amazon's price target raised 50% on strong AWS demand and $200B AI investments.

Analyst Ivan Feinseth of Tigress Financial raised Amazon's price target from $315 to $385, reflecting a potential 50.8% upside from the current price of $255.37. The upgrade is driven by strong demand for Amazon Web Services (AWS), with much of its 2...

Analyst Insights
Bullish
6 hours ago
S&P 500 hits record highs but forward P/E drops as earnings estimates fall, led by tech and energy sectors.

S&P 500 hits record highs but forward P/E drops as earnings estimates fall, led by tech and energy sectors.

The S&P 500 continues to reach record highs, yet its forward price-to-earnings (P/E) ratio has declined from 20.4x to about 19.0x, now below its five- and ten-year averages due to lowered earnings forecasts. Major tech companies like Microsoft, Alpha...

Market News
Neutral
7 hours ago
Amazon stock expected to rally 27%+ in 12 months despite recent dip, driven by AI and holiday momentum

Amazon stock expected to rally 27%+ in 12 months despite recent dip, driven by AI and holiday momentum

Amazon's stock price has dropped over 11% since its August peak but analysts remain optimistic. Shyam Patil from Susquehanna maintains a positive rating with a 12-month price target of $325, citing strong growth in advertising and AI-driven shopping....

Analyst Insights
Bullish
8 hours ago
Amazon's $1B data center push strains cash flow despite AWS growth, stock slips 8% from peak.

Amazon's $1B data center push strains cash flow despite AWS growth, stock slips 8% from peak.

Amazon is investing $200 billion this year to expand its cloud infrastructure, including a $1 billion 'Built Together' data center initiative. While AWS revenue grew 36.7% with a strong backlog, Amazon's free cash flow turned negative due to high cap...

Market News
Neutral
9 hours ago
Nvidia's market value surpasses Meta, Amazon, and AMD combined, driven by booming AI chip sales.

Nvidia's market value surpasses Meta, Amazon, and AMD combined, driven by booming AI chip sales.

Nvidia's market capitalization reached $5.841 trillion on October 6, 2026, exceeding the combined value of Meta, Amazon, and AMD. The company's strong financial performance includes a 105.85% revenue increase year-over-year to $96.22 billion in Q2 fi...

Market News
Bullish
10 hours ago
banner-footerbanner-footer

Invest & Trade with
#1 Award-Winning Investment Super App