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Amazon mandates labeling of AI-generated people in product images after New York law change

Market News
23 Jul 2026
CNBC
View Source
Neutral
Amazon mandates labeling of AI-generated people in product images after New York law change

Amazon now requires third-party sellers to label any product images or videos featuring AI-generated people, following a new New York law that demands disclosure when synthetic performers replace human actors in ads. This policy aims to increase transparency and prevent misleading content, with sellers needing to tag such media with specific metadata before uploading. The rule excludes AI-altered real people or fictional characters and will include visible indicators on Amazon listings. This move reflects broader trends as states and platforms push for clearer AI content labeling amid rising use of AI in advertising and e-commerce.

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