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Amazon raises hardware prices up to 60% due to global memory shortage

Market News
24 Aug 2026
TechCrunch
View Source
Bearish
Amazon raises hardware prices up to 60% due to global memory shortage

Amazon has increased prices on its hardware products, including Fire TVs, Echos, Kindles, and Eeros, by as much as 60%, citing a global shortage of memory and storage components. For example, the Echo Dot's price jumped from $49.99 to $79.99 overnight. This price hike reflects broader industry challenges as the AI-driven demand surge for memory raises production costs, which companies are passing on to consumers. The shortage is expected to persist through 2027, with prices stabilizing possibly in 2028, prompting companies like Apple to introduce leasing options to ease the impact on buyers.

More News (AMZN)

Amazon nears $7B deal for AI startup Decart to boost AI speed on its chips over Nvidia's.

Amazon nears $7B deal for AI startup Decart to boost AI speed on its chips over Nvidia's.

Amazon is reportedly close to acquiring Decart, a small AI startup with about 100 employees, for around $7 billion. Decart develops software that accelerates AI models on various chips, including Nvidia's GPUs and Amazon's own Trainium chips, potenti...

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$1,000 invested in Amazon today could nearly double by 2030 amid growth in cloud and AI sectors.

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Investing $1,000 in Amazon at around $258.35 per share today could grow to approximately $1,927 by 2030, based on a base case scenario projecting a 15.54% annualized return. This growth hinges on Amazon's accelerating cloud business (AWS) and rapidly...

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Amazon's AWS growth and ad business fuel confident buying despite $200B spending in 2026

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