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Amazon faces valuation pressure amid rising debt and competition, but AWS growth offers upside potential.

Market News
25 Sep 2026
Seeking Alpha
View Source
Neutral
Amazon faces valuation pressure amid rising debt and competition, but AWS growth offers upside potential.

Amazon's valuation has come under pressure after briefly reaching a $3 trillion market cap, due to concerns over its negative free cash flow and increasing debt amid rising interest rates. Competition has intensified with Meta's launch of its Muse agent, challenging Amazon's core commerce business. However, Amazon Web Services (AWS) continues to show strong growth prospects, driven by expanding infrastructure demand beyond AI accelerators and multi-year customer commitments. This growth in AWS supports a positive outlook for Amazon's future free cash flow and return on invested capital, suggesting potential for valuation gains despite current challenges.

Amazon's valuation pressures come as Meta's new Muse agent challenges its commerce business. On Pluang, Amazon trades at USD 248.93 with a market cap of $2.69 trillion, down 0.18% as of Sep 25, 2026 22:41 WIB. Meta is priced at USD 749.20, down 3.65%, with a market cap of $1.98 trillion at the same time. Investors on Pluang show strong buying interest in Amazon with 84% buy orders compared to 40% for Meta.

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