Amazon introduced an updated Kindle lineup featuring the new Kindle Colorsoft, starting at $290, with a premium Signature Edition at $320. The Colorsoft offers a 7-inch color E-Ink display, ideal for comics and cookbooks, with adjustable color temperature and long battery life up to eight weeks. While colors are muted compared to tablets, the device is waterproof and has design improvements like a repositioned power button and aluminum back on the Signature Edition. Despite its high price, the Colorsoft appeals to readers wanting color e-readers, though most may prefer the more affordable basic Kindle or Paperwhite models.
Amazon's stock is trading at USD 264.60 on Pluang, down 1.06% in the last day, reflecting some market caution despite the new Kindle Colorsoft launch. The stock's market cap stands at $2.89 trillion with a typical hold time of 129 days among investors. These figures are current as of Nov 14, 2026 06:11 WIB.
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