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Amazon partners with OpenAI to run ads in ChatGPT, boosting OpenAI's ad business.

Market News
10 Sep 2026, 16:02 WIB
CNBC
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Bullish
Amazon partners with OpenAI to run ads in ChatGPT, boosting OpenAI's ad business.

Amazon has partnered with OpenAI to allow select U.S. brands to run ads within ChatGPT, marking a significant endorsement of OpenAI's growing advertising platform, which recently hit a $1 billion annualized revenue run rate. This collaboration enables Amazon advertisers to extend their campaigns into ChatGPT's conversational chat environment, where the platform boasts 900 million weekly active users. Amazon manages the ad campaigns while OpenAI controls ad delivery, with ads appearing as text or images beneath ChatGPT responses. This move highlights the rising importance of AI-driven conversational ads as a fast-growing channel for brand engagement.

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