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Amazon rated Strong Buy on AWS, AI, and ad growth; 2027 price target $323 with 27% upside

Analyst Insights
10 Oct 2026
Seeking Alpha
View Source
Bullish
Amazon rated Strong Buy on AWS, AI, and ad growth; 2027 price target $323 with 27% upside

An analyst initiates coverage of Amazon with a Strong Buy rating, citing strong earnings growth from AWS, AI, advertising, and logistics improvements. AWS revenue grew 37% and operating income 64% in Q2 2026, now making up 60% of Amazon's operating profit on 21% of revenue. The analyst projects normalized EPS of $10.08 for 2027 and a price target of $323, implying a 27% upside. Risks include high AI infrastructure costs, negative free cash flow, and competitive pressures on AWS margins.

Amazon shares have gained 3.29% on Pluang, trading at USD 262.43 as of Oct 10, 2026 16:11 WIB. Despite the analyst's strong buy rating and price target of $323, current Pluang order activity shows 71% selling and 29% buying interest. The stock remains below its 52-week high of $284.02 at this time.

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