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Affirm's transactions jump 41% as BNPL shifts to smaller, frequent purchases with growing card use.

Company Fundamentals
27 Aug 2026
PYMNTS
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Bullish
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Affirm reported a 41% increase in transactions in its latest quarter, outpacing a 36% rise in gross merchandise volume (GMV) to $14.1 billion, while average order value declined 4%. The growth is driven by more frequent, smaller purchases, especially through Affirm's Pay in X 0% installment product and Affirm Card, which doubled active users to 5.2 million and saw card GMV rise 124% to $2.8 billion. Affirm is expanding beyond traditional retail into services and diverse merchant categories, with active consumers and transactions per user both increasing. The company expects GMV to exceed $64 billion in fiscal 2027, reflecting a shift in BNPL usage toward everyday spending and flexible payment options.

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