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Adobe stock drops 30% despite earnings beats; Bernstein sees 50% upside from AI growth.

Analyst Insights
12 Oct 2026
24/7 Wall Street
View Source
Bullish
Adobe stock drops 30% despite earnings beats; Bernstein sees 50% upside from AI growth.

Adobe's stock has fallen over 30% this year despite consistently beating earnings estimates and raising guidance. Bernstein analyst Mark Moerdler argues the stock is undervalued, projecting a 54% upside driven by enterprise AI monetization through Adobe's Firefly and GenStudio products. The market fears generative AI will erode Adobe's competitive edge, but strong AI-related revenue growth and a large cash reserve support a bullish outlook. The upcoming CEO transition and quarterly earnings will be key tests for Adobe's future performance.

Adobe trades at USD 235.17 on Pluang as of Oct 12, 2026 18:12 WIB, down 2.93% in one day. Its market cap stands at $94.29 billion, with a 52-week low of $193.41 and a high of $359.91. The stock's typical hold time on Pluang is 155 days, reflecting steady investor interest despite recent declines.

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