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Bill Ackman bets $1B on Netflix comeback after $400M loss in 2022

Market News
21 Sep 2026
24/7 Wall Street
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Bullish
Bill Ackman bets $1B on Netflix comeback after $400M loss in 2022

Bill Ackman’s Pershing Square has disclosed a $1 billion investment in Netflix, marking a return after a $400 million loss in 2022 when he exited the stock within three months. Netflix has since strengthened its market position, surpassing 325 million subscribers and boosting free cash flow by nearly 37% year-over-year. The company’s growing ad-supported tier, expected to generate $3 billion in revenue in 2026, is a key factor in Ackman’s renewed confidence. However, concerns remain over slowing growth and rising content costs, making the ad revenue target critical to the success of this bet.

Netflix shares are trading at USD 73.54 on Pluang as of Sep 21, 2026, 22:41 WIB, showing a positive 1-day change of 2.47%. The stock's market cap stands at $298.93 billion, reflecting its significant size in the media sector. Typical investors on Pluang hold Netflix shares for about 124 days, indicating moderate-term interest in the stock.

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Netflix has $27B available to repurchase about 8% of its shares, signaling strong buyback plans.

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Company Fundamentals
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Wells Fargo downgraded Netflix from "equal weight" to "underweight" citing weaker viewer engagement and concerns over content quality, which could pressure margins and valuation. The price target was cut to $57, implying a 25% downside from current l...

Analyst Insights
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Market News
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Netflix stock seen nearly doubling with 98% upside as ad business booms and buybacks hit records.

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