
Coca-Cola raises annual forecast as Diet Coke sales surge, fueled by Gen Z's 'fridge cigarette' trend.
Coca-Cola's CEO Henrique Braun acknowledged the viral 'fridge cigarette' nickname for Diet Coke, a term used by Gen Z to liken their midday soda break to a smoking break. Despite not fully endorsing the nickname, Braun emphasized Diet Coke's appeal l...





