Williams-Sonoma, Inc. vs 22nd Century Group Inc — how do they compare? Williams-Sonoma, Inc. trades at $223.2 (market cap $26.30B), while 22nd Century Group Inc trades at $4.25 (market cap $1.49M). The key difference: Williams-Sonoma, Inc. is far larger — about 17651× 22nd Century Group Inc's market cap, and Williams-Sonoma, Inc. pays a 1.36% dividend while 22nd Century Group Inc pays none. Which is the better fit depends on your goals.
| WSM | XXII | |
|---|---|---|
Market Cap | $26.30B | $1.49M |
Sector | Consumer Cyclical | Technology |
52-Week High | $240.06 | $1.07K |
52-Week Low | $168.64 | $3.90 |
Enterprise Value | $27.14B | -$6.74M |
Dividend Yield | 1.36% | — |
Trailing returns across standard periods
With a wide retail and direct-to-consumer presence, Williams-Sonoma is a leader in the $300 billion domestic home category, focused on expanding its exposure in the B2B, marketplace, and franchise areas. Namesake Williams-Sonoma (175 stores) offers high-end cooking essentials, while Pottery Barn (189) provides casual home accessories. Brand extensions include Pottery Barn Kids (52) and PBteen. West Elm (121) is an emerging concept for young professionals, and Rejuvenation (9) offers lighting and house parts. Williams-Sonoma also has a business-to-business team that supports projects that range from residential to large-scale commercial.
Read more on WSM →22nd Century Group is a plant biotechnology company that uses genetic engineering and gene editing to control the levels of nicotine in tobacco plants. Its flagship product line, VLN®, is the first and only combustible cigarette authorized by the FDA as a Modified Risk Tobacco Product (MRTP), containing 95% less nicotine than traditional cigarettes to help adult smokers smoke less.
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