Vanguard Value Index Fund ETF vs Williams-Sonoma, Inc. — how do they compare? Vanguard Value Index Fund ETF trades at $225.16, while Williams-Sonoma, Inc. trades at $250.52 (market cap $29.51B). The key difference: Williams-Sonoma, Inc. pays a 1.21% dividend while Vanguard Value Index Fund ETF pays none. Which is the better fit depends on your goals.
| VTV | WSM | |
|---|---|---|
52-Week High | $225.35 | $251.81 |
52-Week Low | $179.43 | $168.64 |
Market Cap | — | $29.51B |
Sector | — | Consumer Cyclical |
Enterprise Value | — | $30.35B |
Dividend Yield | — | 1.21% |
Signals from Pluang's Aura AI — not financial advice
Vanguard Value ETF (VTV) trades at $226.29, up 0.56% today, with a bullish technical signal from moving averages. The ETF focuses on large-cap U.S. value stocks and is benefiting from a rotation into value strategies in 2026, with one Vanguard deep-value fund reportedly up 22% this year. Recent institutional activity shows mixed positioning, with some firms increasing stakes while others reduce holdings.
The outlook for VTV is positive amid the shift toward value investing, though the RSI-6 at 90.75 indicates potential overbought conditions. Risks include market volatility and sector concentration, but its diversified value approach offers stability if growth stocks underperform. Analyst sentiment remains constructive on value ETFs for income and defensive positioning.
Williams-Sonoma (WSM) trades at $245.16, down 2.26% today, with a bullish technical signal from moving averages but overbought RSI readings. The company maintains strong profitability with a 13.81% net income margin and 54.01% ROE, supported by recent earnings beats. Recent news highlights investor interest and a CEO stock sale, while cash flow trends show variability, with 2025 net cash flow at -$49 million.
Outlook remains positive with consistent earnings performance and a 'Moderate Buy' analyst consensus, though risks include consumer discretionary sector volatility and competitive pressures. The stock trades above the consensus price target of $231.10, suggesting limited near-term upside based on current valuations.
Trailing returns across standard periods
Latest headlines on both assets
The fund employs an indexing investment approach designed to track the performance of the CRSP US Large Cap Value Index, a broadly diversified index predominantly made up of value stocks of large US companies. The advisor attempts to replicate the target index by investing all, or substantially all, of its assets in the stocks that make up the index, holding each stock in approximately the same proportion as its weighting in the index.
Read more on VTV →With a wide retail and direct-to-consumer presence, Williams-Sonoma is a leader in the $300 billion domestic home category, focused on expanding its exposure in the B2B, marketplace, and franchise areas. Namesake Williams-Sonoma (175 stores) offers high-end cooking essentials, while Pottery Barn (189) provides casual home accessories. Brand extensions include Pottery Barn Kids (52) and PBteen. West Elm (121) is an emerging concept for young professionals, and Rejuvenation (9) offers lighting and house parts. Williams-Sonoma also has a business-to-business team that supports projects that range from residential to large-scale commercial.
Read more on WSM →