Vanguard Dividend Appreciation Index Fund ETF vs Williams-Sonoma, Inc. — how do they compare? Vanguard Dividend Appreciation Index Fund ETF trades at $237, while Williams-Sonoma, Inc. trades at $223.2 (market cap $26.30B). The key difference: Williams-Sonoma, Inc. pays a 1.36% dividend while Vanguard Dividend Appreciation Index Fund ETF pays none, and Vanguard Dividend Appreciation Index Fund ETF is trading nearer its 52-week high, Williams-Sonoma, Inc. nearer its low. Which is the better fit depends on your goals.
| VIG | WSM | |
|---|---|---|
52-Week High | $239.13 | $240.06 |
52-Week Low | $204.09 | $168.64 |
Market Cap | — | $26.30B |
Sector | — | Consumer Cyclical |
Enterprise Value | — | $27.14B |
Dividend Yield | — | 1.36% |
Trailing returns across standard periods
Latest headlines on both assets
The advisor employs an indexing investment approach designed to track the performance of the index, which consists of common stocks of companies that have a record of increasing dividends over time. The advisor attempts to replicate the target index by investing all, or substantially all, of its assets in the stocks that make up the index, holding each stock in approximately the same proportion as its weighting in the index.
Read more on VIG →With a wide retail and direct-to-consumer presence, Williams-Sonoma is a leader in the $300 billion domestic home category, focused on expanding its exposure in the B2B, marketplace, and franchise areas. Namesake Williams-Sonoma (175 stores) offers high-end cooking essentials, while Pottery Barn (189) provides casual home accessories. Brand extensions include Pottery Barn Kids (52) and PBteen. West Elm (121) is an emerging concept for young professionals, and Rejuvenation (9) offers lighting and house parts. Williams-Sonoma also has a business-to-business team that supports projects that range from residential to large-scale commercial.
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