Compare Vanguard Dividend Appreciation Index Fund ETF (VIG) vs Williams-Sonoma, Inc. (WSM) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Vanguard Dividend Appreciation Index Fund ETF vs Williams-Sonoma, Inc. — how do they compare? Vanguard Dividend Appreciation Index Fund ETF trades at $239.88, while Williams-Sonoma, Inc. trades at $228.08 (market cap $26.80B). The key difference: Williams-Sonoma, Inc. pays a 1.34% dividend while Vanguard Dividend Appreciation Index Fund ETF pays none. Which is the better fit depends on your goals.
| VIG | WSM | |
|---|---|---|
52-Week High | $246.61 | $251.81 |
52-Week Low | $210.70 | $168.64 |
Market Cap | — | $26.80B |
Sector | — | Consumer Cyclical |
Enterprise Value | — | $27.30B |
Dividend Yield | — | 1.34% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
VIG trades at $240.11, down 0.79% on the day, with a bearish technical signal from moving averages but neutral oscillators. The ETF focuses on dividend growth, with a dividend of $1.00 scheduled for June 2026. Recent news highlights its role in retirement portfolios and comparisons with peers like SCHD and DGRO, emphasizing its defensive tech exposure and lower yield strategy.
The outlook for VIG hinges on its dividend growth approach amid market volatility. Opportunities include steady income appeal for long-term investors, while risks involve underperformance if high-yield alternatives gain favor or economic conditions pressure dividend sustainability.
Williams-Sonoma (WSM) trades at $227.83, up 0.18% with a bearish technical signal despite strong fundamentals. The company reported three consecutive quarterly earnings beats, with Q2 2026 EPS of $2.10 beating expectations of $2.08. Revenue trends show stabilization around $7.7-8.0B with improving net margins to 14.73%. Technical indicators show the stock testing support at $225 with RSI at oversold levels, suggesting potential near-term bounce.
The outlook remains positive with analyst consensus target of $252.23 representing 10.7% upside. Strong market share gains in home furnishings and raised full-year guidance support bullish case, though tariff pressures and competitive retail environment present ongoing risks. Institutional buying activity, including HSBC's 12.1% position increase, reinforces confidence in the company's execution.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Vanguard Dividend Appreciation Index Fund ETF
The advisor employs an indexing investment approach designed to track the performance of the index, which consists of common stocks of companies that have a record of increasing dividends over time. The advisor attempts to replicate the target index by investing all, or substantially all, of its assets in the stocks that make up the index, holding each stock in approximately the same proportion as its weighting in the index.
Read more on VIG →About Williams-Sonoma, Inc.
With a wide retail and direct-to-consumer presence, Williams-Sonoma is a leader in the $300 billion domestic home category, focused on expanding its exposure in the B2B, marketplace, and franchise areas. Namesake Williams-Sonoma (175 stores) offers high-end cooking essentials, while Pottery Barn (189) provides casual home accessories. Brand extensions include Pottery Barn Kids (52) and PBteen. West Elm (121) is an emerging concept for young professionals, and Rejuvenation (9) offers lighting and house parts. Williams-Sonoma also has a business-to-business team that supports projects that range from residential to large-scale commercial.
Read more on WSM →
