VICI Properties Inc vs Williams-Sonoma, Inc. — how do they compare? VICI Properties Inc trades at $26.08 (market cap $28.61B), while Williams-Sonoma, Inc. trades at $250.52 (market cap $29.51B). The key difference: VICI Properties Inc and Williams-Sonoma, Inc. are close in size by market cap, and VICI Properties Inc pays the higher dividend (6.93%). Which is the better fit depends on your goals.
| VICI | WSM | |
|---|---|---|
Market Cap | $28.61B | $29.51B |
Sector | Real Estate | Consumer Cyclical |
52-Week High | $33.78 | $251.81 |
52-Week Low | $25.94 | $168.64 |
Enterprise Value | $46.16B | $30.35B |
Dividend Yield | 6.93% | 1.21% |
Signals from Pluang's Aura AI — not financial advice
VICI Properties trades at $26.07, down slightly by 0.02% on the day. The stock shows a bearish technical signal with moving averages indicating selling pressure, while fundamentals remain solid with a P/E of 10.07 and strong profitability margins. Recent Q2 2026 earnings missed EPS estimates but revenue beat, and the company raised its full-year AFFO guidance. A dividend of $0.45 per share was recently declared, supporting income appeal.
The outlook is mixed; analyst consensus is strongly bullish with a $29.83 price target, but near-term volatility exists due to the Caesars buyout overhang. The 6.6% dividend yield and balance sheet strength provide downside cushion, though high debt and interest expenses pose risks. Upside depends on execution of growth initiatives and stable cash flows from its real estate portfolio.
Williams-Sonoma (WSM) trades at $245.16, down 2.26% today, with a bullish technical signal from moving averages but overbought RSI readings. The company maintains strong profitability with a 13.81% net income margin and 54.01% ROE, supported by recent earnings beats. Recent news highlights investor interest and a CEO stock sale, while cash flow trends show variability, with 2025 net cash flow at -$49 million.
Outlook remains positive with consistent earnings performance and a 'Moderate Buy' analyst consensus, though risks include consumer discretionary sector volatility and competitive pressures. The stock trades above the consensus price target of $231.10, suggesting limited near-term upside based on current valuations.
Trailing returns across standard periods
VICI Properties is an S&P 500 experiential real estate investment trust (REIT) that owns one of the largest portfolios of market-leading gaming, hospitality, and entertainment destinations, including Caesars Palace and MGM Grand. It utilizes a long-term, triple-net lease model to provide stable, inflation-protected income, serving as the primary landlord for the 'experience economy' while diversifying into non-gaming sectors like wellness, youth sports, and luxury resorts.
Read more on VICI →With a wide retail and direct-to-consumer presence, Williams-Sonoma is a leader in the $300 billion domestic home category, focused on expanding its exposure in the B2B, marketplace, and franchise areas. Namesake Williams-Sonoma (175 stores) offers high-end cooking essentials, while Pottery Barn (189) provides casual home accessories. Brand extensions include Pottery Barn Kids (52) and PBteen. West Elm (121) is an emerging concept for young professionals, and Rejuvenation (9) offers lighting and house parts. Williams-Sonoma also has a business-to-business team that supports projects that range from residential to large-scale commercial.
Read more on WSM →