Vanguard Information Technology Index Fund ETF vs Williams-Sonoma, Inc. — how do they compare? Vanguard Information Technology Index Fund ETF trades at $120.56, while Williams-Sonoma, Inc. trades at $227.52 (market cap $26.80B). The key difference: Williams-Sonoma, Inc. pays a 1.34% dividend while Vanguard Information Technology Index Fund ETF pays none, and Vanguard Information Technology Index Fund ETF is trading nearer its 52-week high, Williams-Sonoma, Inc. nearer its low. Which is the better fit depends on your goals.
| VGT | WSM | |
|---|---|---|
52-Week High | $125.77 | $251.81 |
52-Week Low | $83.59 | $168.64 |
Market Cap | — | $26.80B |
Sector | — | Consumer Cyclical |
Enterprise Value | — | $27.30B |
Dividend Yield | — | 1.34% |
Signals from Pluang's Aura AI — not financial advice
VGT trades at $121.05, showing modest daily weakness with a 0.18% decline. Technical indicators signal a bullish trend with strong moving average support, while oscillators remain neutral. Recent institutional buying activity from firms like Arcus Capital Partners and Guardian Wealth Advisors highlights strong professional interest in the technology ETF.
The ETF's concentrated exposure to AI leaders like Nvidia and Broadcom provides growth potential but also concentration risk. While technical momentum remains positive, investors should monitor semiconductor sector volatility and competitive pressures within the technology landscape that could impact future returns.
Williams-Sonoma (WSM) trades at $227.83, up 0.18% with a bearish technical signal despite strong fundamentals. The company reported three consecutive quarterly earnings beats, with Q2 2026 EPS of $2.10 beating expectations of $2.08. Revenue trends show stabilization around $7.7-8.0B with improving net margins to 14.73%. Technical indicators show the stock testing support at $225 with RSI at oversold levels, suggesting potential near-term bounce.
The outlook remains positive with analyst consensus target of $252.23 representing 10.7% upside. Strong market share gains in home furnishings and raised full-year guidance support bullish case, though tariff pressures and competitive retail environment present ongoing risks. Institutional buying activity, including HSBC's 12.1% position increase, reinforces confidence in the company's execution.
Trailing returns across standard periods
The fund employs an indexing investment approach designed to track the performance of the MSCI US Investable Market Index/Information Technology 25/50, an index made up of stocks of large, mid-size, and small US companies within the information technology sector, as classified under the GICS. The advisor attempts to replicate the target index by seeking to invest all of its assets in the stocks that make up the index, in order to hold each stock in approximately the same proportion as its weighting in the index. It is non-diversified.
Read more on VGT →With a wide retail and direct-to-consumer presence, Williams-Sonoma is a leader in the $300 billion domestic home category, focused on expanding its exposure in the B2B, marketplace, and franchise areas. Namesake Williams-Sonoma (175 stores) offers high-end cooking essentials, while Pottery Barn (189) provides casual home accessories. Brand extensions include Pottery Barn Kids (52) and PBteen. West Elm (121) is an emerging concept for young professionals, and Rejuvenation (9) offers lighting and house parts. Williams-Sonoma also has a business-to-business team that supports projects that range from residential to large-scale commercial.
Read more on WSM →