Upwork Inc vs Zillow Group Inc Class C — how do they compare? Upwork Inc trades at $8.62 (market cap $1.07B), while Zillow Group Inc Class C trades at $28.73 (market cap $6.59B). The key difference: Zillow Group Inc Class C is far larger — about 6.2× Upwork Inc's market cap, and Zillow Group Inc Class C is more actively traded (9,134,294 versus 2,574,130). Which is the better fit depends on your goals.
| UPWK | Z | |
|---|---|---|
Market Cap | $1.07B | $6.59B |
Volume | 2,574,130 | 9,134,294 |
Sector | Industrials | Media |
52-Week High | $22.11 | $78.04 |
52-Week Low | $7.84 | $27.13 |
Enterprise Value | $833.01M | $6.47B |
Typical Hold Time | — | 39 Days |
Signals from Pluang's Aura AI — not financial advice
Upwork (UPWK) trades at $8.62, up 2.62% today, with a bearish technical signal despite recent earnings beat. The company maintains strong profitability with 77.21% gross margins and 12.93% net income margin, though revenue growth has stalled at $787M for 2026. Recent insider selling and securities fraud investigations create headwinds, while analyst consensus remains positive with a $9.64 price target.
The stock presents a mixed outlook with attractive valuation metrics (P/E 10.99, P/S 1.48) offset by AI-driven competitive threats and declining active clients. Near-term resistance at $9 and support at $8 will be critical, with institutional accumulation by Bank of America providing some stability amid management selling.
Zillow Group (Z) trades at $28.65, up 5.02% over 24 hours, with a bullish technical signal despite mixed moving averages. The company reported revenue of $2.58 billion in 2025, turning a net profit of $23 million after a loss in 2024, and shows improving margins. Recent news highlights AI integration in real estate and resolution of an FTC lawsuit, while the housing market faces affordability challenges.
The outlook is cautiously optimistic with a consensus price target of $60.33, implying significant upside, but risks include sensitivity to mortgage rates and competitive pressures. Earnings have beaten expectations in two of the last three quarters, supporting growth potential amid a volatile housing sector.
Trailing returns across standard periods
Latest headlines on both assets
Upwork Inc is a United States-based company that operates an online marketplace that enables businesses to find and work with highly-skilled independent professionals. The develops platform for hiring and freelancing purposes. Its products offering include Upwork Basic, Upwork Plus, Upwork Business, Upwork Enterprise, and Upwork Payroll. The business generates revenue from Talent and Clients across the USA, India, the Philippines and the rest of the world. Substantial income is derived from providing services to Clients.
Read more on UPWK →Zillow Group is an online real estate company that simplifies buying, selling, renting, and financing properties. It partners with agents, brokers, and landlords, combining technology with quality service. Its brands include Zillow, Trulia, StreetEasy, and Hotpads.
Read more on Z →