Upstart Holdings Inc vs Zillow Group Inc Class C — how do they compare? Upstart Holdings Inc trades at $24.1 (market cap $2.35B), while Zillow Group Inc Class C trades at $29.01 (market cap $6.59B). The key difference: Zillow Group Inc Class C is far larger — about 2.8× Upstart Holdings Inc's market cap, and Zillow Group Inc Class C is more actively traded (9,134,294 versus 4,203,337). Which is the better fit depends on your goals — on Pluang, investors hold Upstart Holdings Inc for 39 Days and Zillow Group Inc Class C for 38 Days on average.
| UPST | Z | |
|---|---|---|
Market Cap | $2.35B | $6.59B |
Volume | 4,203,337 | 9,134,294 |
Sector | Financials | Media |
52-Week High | $52.74 | $78.04 |
52-Week Low | $22.81 | $27.13 |
Typical Hold Time | 39 Days | 38 Days |
Enterprise Value | $3.88B | $6.47B |
Signals from Pluang's Aura AI — not financial advice
Upstart Holdings trades at $24.19, up 0.71% with bearish technical signals despite recent partnership expansions. The company achieved profitability in 2025 with $1.02B revenue and $53.6M net income, though recent quarters show earnings misses. Valuation ratios remain elevated with P/E of 46.52 and P/S of 2.1, while analyst consensus targets $39.50 with mixed sentiment.
The stock faces near-term pressure from technical weakness and earnings volatility, but long-term potential exists through AI-driven lending expansion and new auto/HELOC partnerships. Key risks include credit market sensitivity, rising debt levels, and competitive fintech landscape. Current price near recent lows presents opportunity for patient investors despite operational cash flow challenges.
Zillow Group (Z) trades at $29.17, up 6.93% with mixed technical signals showing bullish oscillators but bearish moving averages. The company shows improving fundamentals with revenue growth from $2.2B in 2024 to $2.6B in 2025 and a return to profitability with $23M net income. Recent developments include AI integration in real estate services and resolution of FTC antitrust litigation, positioning the company for continued platform expansion.
The stock presents a compelling opportunity with analyst consensus target of $60.33 representing 107% upside, though high P/E of 126.83 reflects growth expectations. Key risks include mortgage rate sensitivity and housing market cyclicality, while the shift to an integrated transaction platform could drive long-term value if execution succeeds.
Trailing returns across standard periods
What Pluang investors did over the last 30 days
Latest headlines on both assets
Upstart Holdings Inc provides credit services. The company provides a proprietary, cloud-based, artificial intelligence lending platform. The platform aggregates consumer demand for loans and connects it to the network of Upstart AI-enabled bank partners. The revenue of the company is primarily comprised of fees paid by banks.
Read more on UPST →Zillow Group is an online real estate company that simplifies buying, selling, renting, and financing properties. It partners with agents, brokers, and landlords, combining technology with quality service. Its brands include Zillow, Trulia, StreetEasy, and Hotpads.
Read more on Z →