Upstart Holdings Inc vs Visa Inc — how do they compare? Upstart Holdings Inc trades at $24.39 (market cap $2.35B), while Visa Inc trades at $375.39 (market cap $704.20B). The key difference: Visa Inc is far larger — about 299.7× Upstart Holdings Inc's market cap, and Visa Inc pays a 0.71% dividend while Upstart Holdings Inc pays none. Which is the better fit depends on your goals — on Pluang, investors hold Upstart Holdings Inc for 39 Days and Visa Inc for 115 Days on average.
| UPST | V | |
|---|---|---|
Market Cap | $2.35B | $704.20B |
Volume | 4,203,337 | 6,405,857 |
Sector | Financials | Financials |
52-Week High | $52.74 | $384.14 |
52-Week Low | $22.81 | $295.52 |
Typical Hold Time | 39 Days | 115 Days |
Enterprise Value | $3.88B | $714.78B |
Dividend Yield | — | 0.71% |
Signals from Pluang's Aura AI — not financial advice
UPST trades at $24.02, up 0.67% on the day, but remains in a bearish technical trend. The company reported revenue of $1.02B for 2025 with a net income of $53.60M, marking a return to profitability after prior losses. Recent earnings have missed expectations, and cash flow from operations turned negative in 2025. Analyst sentiment is mixed with a consensus price target of $39.50, but technical indicators and recent price action near support levels reflect ongoing investor caution.
The outlook for UPST hinges on its ability to sustain revenue growth and improve earnings consistency amid a challenging credit environment. Opportunities exist if AI-driven lending gains scale, but risks include volatile cash flows, high debt levels, and sensitivity to economic cycles. The stock's current valuation leaves room for upside if execution improves, but near-term pressure persists.
Visa (V) trades at $372.10, up 0.39% with a bullish technical outlook. The stock shows strong fundamentals with 85% analyst buy ratings and a $422.24 consensus price target, representing 13.5% upside. Recent earnings have consistently beaten expectations, with Q2 2026 EPS of $3.32 exceeding the $3.23 forecast. The company maintains exceptional profitability with 50.78% net margins and 61.79% ROE, while expanding AI-driven commerce initiatives through new partnerships and technology platforms.
Visa presents a compelling long-term investment case with dominant market position, consistent earnings growth, and strategic AI integration. Key risks include regulatory pressures, fintech competition, and stablecoin disruption potential. The current valuation at 31.67x P/E reflects premium pricing but is supported by strong growth prospects and defensive cash flow characteristics.
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Latest headlines on both assets
Upstart Holdings Inc provides credit services. The company provides a proprietary, cloud-based, artificial intelligence lending platform. The platform aggregates consumer demand for loans and connects it to the network of Upstart AI-enabled bank partners. The revenue of the company is primarily comprised of fees paid by banks.
Read more on UPST →Visa Inc. operates a retail electronic payments network and manages global financial services. The Company also offers global commerce through the transfer of value and information among financial institutions, merchants, consumers, businesses, and government entities.
Read more on V →