United Parcel Service Inc vs Williams-Sonoma, Inc. — how do they compare? United Parcel Service Inc trades at $94.4 (market cap $78.52B), while Williams-Sonoma, Inc. trades at $235.65 (market cap $28.32B). The key difference: United Parcel Service Inc is far larger — about 2.8× Williams-Sonoma, Inc.'s market cap, and United Parcel Service Inc pays the higher dividend (7.11%). Which is the better fit depends on your goals — on Pluang, investors hold United Parcel Service Inc for 141 Days and Williams-Sonoma, Inc. for 59 Days on average.
| UPS | WSM | |
|---|---|---|
Market Cap | $78.52B | $28.32B |
Volume | 5,159,366 | 963,190 |
Sector | Industrials | Consumer Cyclical |
52-Week High | $120.00 | $251.81 |
52-Week Low | $82.87 | $168.64 |
Typical Hold Time | 141 Days | 59 Days |
Enterprise Value | $102.54B | $28.82B |
Dividend Yield | 7.11% | 1.26% |
Signals from Pluang's Aura AI — not financial advice
UPS trades at $92.28, down 0.89% on the day, with a bearish technical signal despite recent earnings beats. The company maintains solid fundamentals with a P/E of 17.15 and ROE of 29.66%, though revenue has declined from $100.3B in 2022 to $88.7B in 2025. Recent developments include the launch of UPS Secure Commerce and an exclusive TikTok Shop partnership.
The outlook is mixed: analyst consensus price target of $118.67 suggests 29% upside, but technical indicators and recent downgrades highlight near-term pressure. Key risks include fuel costs, domestic volume concerns, and Amazon competition, while the 7% dividend yield provides income support.
Williams-Sonoma (WSM) trades at $239.00, down 1.35% on the day, with strong technical momentum showing bullish moving averages despite overbought RSI readings. The company demonstrates robust fundamentals with 14.73% net income margin and consistent earnings beats, having exceeded expectations in three consecutive quarters. Recent news highlights the company's market share gains and AI integration driving operational efficiency.
The outlook remains positive with a consensus price target of $246.31 representing 3% upside potential. Key opportunities include sustained margin expansion and business-to-business growth, while risks involve housing market sensitivity and competitive pressures in the home furnishings sector.
Trailing returns across standard periods
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United Parcel Service, Inc. (UPS) delivers packages and documents throughout the United States and in other countries and territories. The Company also provides global supply chain services and less-than-truckload transportation, primarily in the US UPS's business consists of integrated air and ground pick-up and delivery network
Read more on UPS →With a wide retail and direct-to-consumer presence, Williams-Sonoma is a leader in the $300 billion domestic home category, focused on expanding its exposure in the B2B, marketplace, and franchise areas. Namesake Williams-Sonoma (175 stores) offers high-end cooking essentials, while Pottery Barn (189) provides casual home accessories. Brand extensions include Pottery Barn Kids (52) and PBteen. West Elm (121) is an emerging concept for young professionals, and Rejuvenation (9) offers lighting and house parts. Williams-Sonoma also has a business-to-business team that supports projects that range from residential to large-scale commercial.
Read more on WSM →