Ulta Beauty Inc vs WD 40 Company — how do they compare? Ulta Beauty Inc trades at $542.13 (market cap $23.27B), while WD 40 Company trades at $233.59 (market cap $3.13B). The key difference: Ulta Beauty Inc is far larger — about 7.4× WD 40 Company's market cap, and WD 40 Company pays a 1.75% dividend while Ulta Beauty Inc pays none. Which is the better fit depends on your goals.
| ULTA | WDFC | |
|---|---|---|
Market Cap | $23.27B | $3.13B |
Sector | Consumer Cyclical | Technology |
52-Week High | $706.82 | $264.91 |
52-Week Low | $450.75 | $187.52 |
Enterprise Value | $25.35B | $3.18B |
Dividend Yield | — | 1.75% |
Trailing returns across standard periods
With more than 1,300 stores and a partnership with Target, Ulta Beauty is the largest specialized beauty retailer in the U.S. The firm offers makeup (43% of 2021 sales), fragrances, skin care, and hair care products (20% of 2021 sales), and bath and body items. Ulta offers private-label products and merchandise from more than 500 vendors. It also offers salon services, including hair, makeup, skin, and brow services, in all stores. Most Ulta stores are approximately 10,000 square feet and are in suburban strip centers. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.
Read more on ULTA →WD-40 Company is a global marketing organization dedicated to creating 'positive lasting memories' by developing and selling products that solve maintenance and cleaning problems. Built around the legendary WD-40 Multi-Use Product, the company operates an asset-light business model, focusing on brand management and innovation while utilizing a network of contract manufacturers to deliver solutions across the Americas, EIMEA, and Asia-Pacific.
Read more on WDFC →