Ulta Beauty Inc vs Victoria's Secret & Co — how do they compare? Ulta Beauty Inc trades at $542.26 (market cap $23.17B), while Victoria's Secret & Co trades at $76 (market cap $6.04B). The key difference: Ulta Beauty Inc is far larger — about 3.8× Victoria's Secret & Co's market cap, and Victoria's Secret & Co is trading nearer its 52-week high, Ulta Beauty Inc nearer its low. Which is the better fit depends on your goals.
| ULTA | VSXY | |
|---|---|---|
Market Cap | $23.17B | $6.04B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $706.82 | $99.97 |
52-Week Low | $450.75 | $25.56 |
Enterprise Value | $25.48B | $8.42B |
Signals from Pluang's Aura AI — not financial advice
ULTA Beauty trades at $549.23, down 2.64% today, but maintains strong technical support near $539-$530. The company reported solid Q2 2026 earnings with EPS of $6.55 beating expectations of $6.22, while raising full-year guidance. Revenue growth continues at 8.9% year-over-year, though profit margins show slight compression from 12.17% in 2023 to 10.63% in 2025. Analyst consensus remains bullish with a $644 price target representing 17% upside potential.
ULTA presents a compelling growth story with consistent earnings beats and strong institutional support, but faces margin pressure and competitive retail headwinds. The stock's current valuation at 20.54 P/E appears reasonable given its 46.12% ROE and market leadership position. Key risks include consumer spending sensitivity and execution challenges in maintaining growth momentum.
Victoria's Secret (VSXY) trades at $78.47, up 3.85% over 24 hours, with a bearish technical signal despite recent earnings beats. The stock shows strong profitability metrics, including a 45.27% ROE and 39.57% gross margin, but faces revenue stagnation and negative net cash flow trends. Recent news highlights PINK brand growth and Q2 2026 earnings surpassing estimates, though the stock fell due to sales concerns.
The outlook is mixed: analyst consensus is bullish with a $94.86 price target, but technical weakness and competitive pressures pose risks. Earnings momentum and cost management are key drivers for upside, while investor sentiment remains cautious amid volatility.
Trailing returns across standard periods
Latest headlines on both assets
With more than 1,300 stores and a partnership with Target, Ulta Beauty is the largest specialized beauty retailer in the U.S. The firm offers makeup (43% of 2021 sales), fragrances, skin care, and hair care products (20% of 2021 sales), and bath and body items. Ulta offers private-label products and merchandise from more than 500 vendors. It also offers salon services, including hair, makeup, skin, and brow services, in all stores. Most Ulta stores are approximately 10,000 square feet and are in suburban strip centers. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.
Read more on ULTA →Victoria's Secret & Co is a specialty retailer of lingerie, pajamas, and beauty products with prestige fragrances and body care. It serves customers at its Lingerie and Beauty stores around the globe and online enabling them to shop the brand anywhere and anytime.
Read more on VSXY →