Ulta Beauty Inc vs VICI Properties Inc — how do they compare? Ulta Beauty Inc trades at $570.37 (market cap $24.12B), while VICI Properties Inc trades at $22.88 (market cap $25.09B). The key difference: Ulta Beauty Inc and VICI Properties Inc are close in size by market cap, and VICI Properties Inc pays a 8.07% dividend while Ulta Beauty Inc pays none. Which is the better fit depends on your goals — on Pluang, investors hold Ulta Beauty Inc for 92 Days and VICI Properties Inc for 43 Days on average.
| ULTA | VICI | |
|---|---|---|
Market Cap | $24.12B | $25.09B |
Volume | 457,598 | 17,066,337 |
Sector | Consumer Cyclical | Real Estate |
52-Week High | $706.82 | $31.42 |
52-Week Low | $450.75 | $22.53 |
Typical Hold Time | 92 Days | 43 Days |
Enterprise Value | $26.43B | $42.65B |
Dividend Yield | — | 8.07% |
Signals from Pluang's Aura AI — not financial advice
ULTA stock trades at $564.21, up 3.43% today, with a bullish technical signal and strong analyst support. Recent Q2 2026 earnings beat expectations, and the company raised its 2026 outlook, driven by e-commerce momentum. Valuation metrics like a P/E of 20.55 and P/S of 1.92 appear reasonable relative to high profitability, including a 46.12% ROE. The stock is near its pivot point of $563, with resistance at $568.
The outlook is positive, with growth opportunities in private label, wellness categories, and international expansion. Risks include margin pressure from promotions and flat store traffic. With 59.57% of analysts rating it Buy and a consensus price target of $624.93, the stock offers upside potential, but execution on guidance is critical for sustained gains.
VICI Properties trades at $22.81, showing modest daily gains of 0.75% amid bearish technical signals. The REIT maintains strong fundamentals with a 67.5% net income margin and attractive valuation at 8.83 P/E ratio. Recent earnings show mixed results with Q1 2026 beating expectations but Q2 missing. The company continues dividend payments with a $0.46 distribution scheduled for October 2026, supported by robust cash flow generation of $2.51 billion from operations in 2025.
Wall Street maintains strong bullish sentiment with 75% buy ratings and $28.90 consensus price target representing 27% upside potential. Key risks include tenant concentration with major operators undergoing ownership changes and rising interest rate environment pressure. The current valuation discount to analyst targets presents opportunity, though technical weakness and earnings volatility warrant cautious optimism for income-focused investors.
Trailing returns across standard periods
What Pluang investors did over the last 30 days
Latest headlines on both assets
With more than 1,300 stores and a partnership with Target, Ulta Beauty is the largest specialized beauty retailer in the U.S. The firm offers makeup (43% of 2021 sales), fragrances, skin care, and hair care products (20% of 2021 sales), and bath and body items. Ulta offers private-label products and merchandise from more than 500 vendors. It also offers salon services, including hair, makeup, skin, and brow services, in all stores. Most Ulta stores are approximately 10,000 square feet and are in suburban strip centers. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.
Read more on ULTA →VICI Properties is an S&P 500 experiential real estate investment trust (REIT) that owns one of the largest portfolios of market-leading gaming, hospitality, and entertainment destinations, including Caesars Palace and MGM Grand. It utilizes a long-term, triple-net lease model to provide stable, inflation-protected income, serving as the primary landlord for the 'experience economy' while diversifying into non-gaming sectors like wellness, youth sports, and luxury resorts.
Read more on VICI →