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Compare Tractor Supply Co (TSCO) vs Ulta Beauty Inc (ULTA) Price & Performance

Tractor Supply CoTrade
Ulta Beauty IncTrade

Price performance (Past 24H)

Key statistics

Tractor Supply Co vs Ulta Beauty Inc — how do they compare? Tractor Supply Co trades at $33.7 (market cap $17.44B), while Ulta Beauty Inc trades at $570.37 (market cap $24.12B). The key difference: Ulta Beauty Inc is the larger of the two by market cap, and Tractor Supply Co pays a 2.87% dividend while Ulta Beauty Inc pays none. Which is the better fit depends on your goals — on Pluang, investors hold Tractor Supply Co for 89 Days and Ulta Beauty Inc for 92 Days on average.

TSCOULTA
Market Cap
$17.44B$24.12B
Volume
10,598,723457,598
Sector
Consumer CyclicalConsumer Cyclical
52-Week High
$56.37$706.82
52-Week Low
$29.14$450.75
Typical Hold Time
89 Days92 Days
Enterprise Value
$23.76B$26.43B
Dividend Yield
2.87%—

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

Tractor Supply Co

Tractor Supply (TSCO) trades at $33.48, up 2.95% on the day, with a bullish technical signal from moving averages despite mixed oscillators. The company reported three consecutive quarterly earnings misses but maintains strong profitability with a 36.46% gross margin and 39.51% ROE. Recent news highlights expansion with a new Idaho distribution center and ongoing community initiatives, though concerns about dividend sustainability persist amid earnings pressure.

The outlook is cautiously optimistic with a consensus price target of $36.76 offering ~10% upside, supported by solid fundamentals and a 17-year dividend growth streak. Key risks include competitive pressures, execution challenges from recent misses, and economic sensitivity. Institutional sentiment is mixed with some trimming positions, but analyst consensus leans slightly bullish with 48% buy ratings.

Ulta Beauty Inc

ULTA stock trades at $570.37, up 4.56% today, reflecting strong momentum after recent earnings beats and raised 2026 guidance. The technical outlook is bullish, with the price near resistance at $572, while fundamentals show robust profitability with a 9.34% net margin and 46.12% ROE. Revenue growth is steady, reaching $11.3B in 2025, though margins face slight pressure. Analyst sentiment is positive, with a consensus price target of $624.93 and 59.57% buy ratings.

The stock presents a compelling growth opportunity supported by e-commerce acceleration and expansion into wellness categories, but risks include promotional pressures, flat store traffic, and margin compression. Execution on raised guidance and omnichannel strategy will be critical for sustaining the rally amid competitive and consumer spending headwinds.

Returns comparison

Trailing returns across standard periods

Investor sentiment on Pluang

What Pluang investors did over the last 30 days

TSCO
100% Buy0% Sell
Avg holding period · 89 Days
ULTA
0% Buy100% Sell
Avg holding period · 92 Days

About Tractor Supply Co

Tractor Supply is the largest operator of retail farm and ranch stores in the United States. The company targets recreational farmers and ranchers and has little exposure to commercial and industrial farm operations. Currently, the company operates 2,016 of its namesake banners in 49 states and 178 Petsense stores. Stores are typically located in towns outside of urban areas and in rural communities. In fiscal 2021, revenue consisted primarily of livestock and pet (47%), hardware, tools, and truck (21%), and seasonal gift and toy (21%).

Read more on TSCO →

About Ulta Beauty Inc

With more than 1,300 stores and a partnership with Target, Ulta Beauty is the largest specialized beauty retailer in the U.S. The firm offers makeup (43% of 2021 sales), fragrances, skin care, and hair care products (20% of 2021 sales), and bath and body items. Ulta offers private-label products and merchandise from more than 500 vendors. It also offers salon services, including hair, makeup, skin, and brow services, in all stores. Most Ulta stores are approximately 10,000 square feet and are in suburban strip centers. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.

Read more on ULTA →