Tripadvisor Inc Common Stock vs Williams-Sonoma, Inc. — how do they compare? Tripadvisor Inc Common Stock trades at $10.95 (market cap $1.26B), while Williams-Sonoma, Inc. trades at $240.47 (market cap $28.87B). The key difference: Williams-Sonoma, Inc. is far larger — about 22.9× Tripadvisor Inc Common Stock's market cap, and Williams-Sonoma, Inc. pays a 1.24% dividend while Tripadvisor Inc Common Stock pays none. Which is the better fit depends on your goals.
| TRIP | WSM | |
|---|---|---|
Market Cap | $1.26B | $28.87B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $19.14 | $251.81 |
52-Week Low | $9.24 | $168.64 |
Enterprise Value | $1.31B | $29.71B |
Dividend Yield | — | 1.24% |
Signals from Pluang's Aura AI — not financial advice
Tripadvisor (TRIP) trades at $10.97, up 0.18% on the day, with a bearish technical signal and recent earnings misses. The company reported Q2 2026 EPS of $0.35, below the $0.375 estimate, though revenue trends show modest growth to $1.89B in 2025. Key developments include the planned $700M sale of TheFork to American Express, which may bolster cash reserves, while competition from AI travel tools pressures its core business.
The outlook is mixed: analyst consensus targets $13.29 with a 'Hold' bias, but persistent earnings volatility and competitive threats from AI-driven platforms pose risks. Upside hinges on Viator's growth and successful asset monetization, yet macroeconomic headwinds and declining user engagement challenge near-term performance.
Williams-Sonoma (WSM) trades at $242.44, down 3.25% on the day, showing strong profitability with 13.81% net margins and consistent earnings beats. The stock maintains bullish technical signals with support at $242 and resistance at $247. Recent news highlights executive stock sales and ongoing investor interest amid market volatility.
WSM offers solid fundamentals with high ROE (54.01%) and stable revenue near $7.7B, but faces valuation concerns with P/E of 27.48 above sector averages. Analyst consensus is mixed with 30% buy ratings and $231 price target below current levels, suggesting cautious optimism amid competitive retail pressures.
Trailing returns across standard periods
Latest headlines on both assets
TripAdvisor is the world's leading travel metasearch company. The website offers 1 billion reviews and information on about 8 million accommodations, restaurants, experiences, airlines, and cruises. In 2021, 74% of revenue came from the company's core segment, which includes hotel revenue generated through advertising on its metasearch platform. Viator, its experiences brand, was 20% of sales in 2021, and TheFork, its dining brand, represented 9% of revenue (about 3% of sales were intersegment, which are eliminated from consolidated revenue).
Read more on TRIP →With a wide retail and direct-to-consumer presence, Williams-Sonoma is a leader in the $300 billion domestic home category, focused on expanding its exposure in the B2B, marketplace, and franchise areas. Namesake Williams-Sonoma (175 stores) offers high-end cooking essentials, while Pottery Barn (189) provides casual home accessories. Brand extensions include Pottery Barn Kids (52) and PBteen. West Elm (121) is an emerging concept for young professionals, and Rejuvenation (9) offers lighting and house parts. Williams-Sonoma also has a business-to-business team that supports projects that range from residential to large-scale commercial.
Read more on WSM →