TKO Group Holdings Inc vs Williams-Sonoma, Inc. — how do they compare? TKO Group Holdings Inc trades at $191.01 (market cap $13.97B), while Williams-Sonoma, Inc. trades at $227.52 (market cap $26.80B). The key difference: Williams-Sonoma, Inc. is the larger of the two by market cap, and TKO Group Holdings Inc pays the higher dividend (1.65%). Which is the better fit depends on your goals.
| TKO | WSM | |
|---|---|---|
Market Cap | $13.97B | $26.80B |
Sector | Technology | Consumer Cyclical |
52-Week High | $224.96 | $251.81 |
52-Week Low | $176.49 | $168.64 |
Enterprise Value | $18.33B | $27.30B |
Dividend Yield | 1.65% | 1.34% |
Signals from Pluang's Aura AI — not financial advice
TKO trades at $195.32, up 5.01% today, with a bullish technical outlook and strong analyst support. The stock shows solid revenue growth, with 2026 revenue projected at $5.3B, and maintains a net income margin of 4.33%. Recent news highlights media rights strength and dividend declarations, reinforcing positive sentiment.
The outlook is positive, driven by media rights monetization and earnings growth potential, though high valuation multiples and mixed quarterly earnings pose risks. Analyst consensus is strongly bullish with a $228.17 price target, indicating ~17% upside from current levels.
Williams-Sonoma (WSM) trades at $227.83, up 0.18% with a bearish technical signal despite strong fundamentals. The company reported three consecutive quarterly earnings beats, with Q2 2026 EPS of $2.10 beating expectations of $2.08. Revenue trends show stabilization around $7.7-8.0B with improving net margins to 14.73%. Technical indicators show the stock testing support at $225 with RSI at oversold levels, suggesting potential near-term bounce.
The outlook remains positive with analyst consensus target of $252.23 representing 10.7% upside. Strong market share gains in home furnishings and raised full-year guidance support bullish case, though tariff pressures and competitive retail environment present ongoing risks. Institutional buying activity, including HSBC's 12.1% position increase, reinforces confidence in the company's execution.
Trailing returns across standard periods
Latest headlines on both assets
TKO Group Holdings is a premium sports and entertainment company that serves as the parent entity for the Ultimate Fighting Championship (UFC) and World Wrestling Entertainment (WWE). Formed through a seismic merger orchestrated by Endeavor, TKO leverages a combined global fanbase of over 1 billion to drive massive revenue through media rights, global live events, and a unified sponsorship platform, effectively monopolizing the professional combat sports landscape.
Read more on TKO →With a wide retail and direct-to-consumer presence, Williams-Sonoma is a leader in the $300 billion domestic home category, focused on expanding its exposure in the B2B, marketplace, and franchise areas. Namesake Williams-Sonoma (175 stores) offers high-end cooking essentials, while Pottery Barn (189) provides casual home accessories. Brand extensions include Pottery Barn Kids (52) and PBteen. West Elm (121) is an emerging concept for young professionals, and Rejuvenation (9) offers lighting and house parts. Williams-Sonoma also has a business-to-business team that supports projects that range from residential to large-scale commercial.
Read more on WSM →