Trip.com Group Ltd vs Williams-Sonoma, Inc. — how do they compare? Trip.com Group Ltd trades at $44.26 (market cap $28.12B), while Williams-Sonoma, Inc. trades at $223.2 (market cap $26.30B). The key difference: Trip.com Group Ltd and Williams-Sonoma, Inc. are close in size by market cap, and Williams-Sonoma, Inc. pays the higher dividend (1.36%). Which is the better fit depends on your goals.
| TCOM | WSM | |
|---|---|---|
Market Cap | $28.12B | $26.30B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $78.96 | $240.06 |
52-Week Low | $39.84 | $168.64 |
Enterprise Value | $20.82B | $27.14B |
Dividend Yield | 0.42% | 1.36% |
Trailing returns across standard periods
Trip.com is the largest online travel agent in China and is positioned to benefit from the country's rising demand for higher-margin outbound travel as passport penetration is only 12% in China. The company generated about 78% of sales from accommodation reservations and transportation ticketing in 2020. The rest of revenue comes from package tours and corporate travel. Prior to the pandemic in 2019, the company generated 25% of revenue from international business, which is important to its margin expansion. Most of sales come from websites and mobile platforms, while the rest come from call centers. The competes in a crowded OTA industry in China, including Meituan, Alibaba-backed Fliggy, Toncheng, and Qunar. The company was founded in 1999 and listed on the Nasdaq in December 2003.
Read more on TCOM →With a wide retail and direct-to-consumer presence, Williams-Sonoma is a leader in the $300 billion domestic home category, focused on expanding its exposure in the B2B, marketplace, and franchise areas. Namesake Williams-Sonoma (175 stores) offers high-end cooking essentials, while Pottery Barn (189) provides casual home accessories. Brand extensions include Pottery Barn Kids (52) and PBteen. West Elm (121) is an emerging concept for young professionals, and Rejuvenation (9) offers lighting and house parts. Williams-Sonoma also has a business-to-business team that supports projects that range from residential to large-scale commercial.
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