Compare Synchrony Financial (SYF) vs Ulta Beauty Inc (ULTA) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Synchrony Financial vs Ulta Beauty Inc — how do they compare? Synchrony Financial trades at $72.8 (market cap $23.99B), while Ulta Beauty Inc trades at $570.37 (market cap $24.12B). The key difference: Synchrony Financial and Ulta Beauty Inc are close in size by market cap, and Synchrony Financial pays a 1.84% dividend while Ulta Beauty Inc pays none. Which is the better fit depends on your goals — on Pluang, investors hold Synchrony Financial for 29 Days and Ulta Beauty Inc for 92 Days on average.
| SYF | ULTA | |
|---|---|---|
Market Cap | $23.99B | $24.12B |
Volume | 3,813,027 | 457,598 |
Sector | Financials | Consumer Cyclical |
52-Week High | $88.47 | $706.82 |
52-Week Low | $63.78 | $450.75 |
Typical Hold Time | 29 Days | 92 Days |
Enterprise Value | $24.23B | $26.43B |
Dividend Yield | 1.84% | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Synchrony Financial (SYF) trades at $73.72, up 2.49% with strong technical support at $72 and resistance at $75. The stock shows compelling value with a P/E of 7.56 and ROE of 22.23%, supported by three consecutive earnings beats. Recent partnerships with OpenAI and Vetspire highlight strategic growth initiatives in AI-driven commerce and veterinary financing expansion.
SYF presents an attractive investment case with undervalued fundamentals and positive analyst sentiment, though technical indicators show mixed signals with RSI suggesting potential overbought conditions. Key risks include consumer credit quality concerns and competitive pressures in the financial services sector.
ULTA trades at $564.21, up 3.43% today, with a bullish technical outlook and strong institutional support. Recent Q2 2026 earnings beat expectations, and the company raised its 2026 guidance, driven by e-commerce momentum. Valuation metrics show a P/E of 20.55 and P/S of 1.92, while profitability remains robust with a 9.34% net income margin and 46.12% ROE.
The stock offers growth potential with a consensus price target of $624.93, but faces risks from margin pressure and flat store traffic. Execution on raised guidance and expansion into wellness categories are key catalysts, though consumer spending volatility and promotional intensity could limit upside.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
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Top news
Latest headlines on both assets
Top news
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About Synchrony Financial
Synchrony Financial is a premier consumer financial services company and the largest provider of private-label credit cards in the United States. Spun off from GE Capital in 2014, it operates through a unique B2B2C model, embedding its financing products within the ecosystems of major partners like Amazon, Lowe’s, and PayPal. Synchrony leverages deep data analytics and a diverse multi-platform strategy—spanning retail, health, and auto—to drive customer loyalty and provide specialized credit solutions at the point of sale.
Read more on SYF →About Ulta Beauty Inc
With more than 1,300 stores and a partnership with Target, Ulta Beauty is the largest specialized beauty retailer in the U.S. The firm offers makeup (43% of 2021 sales), fragrances, skin care, and hair care products (20% of 2021 sales), and bath and body items. Ulta offers private-label products and merchandise from more than 500 vendors. It also offers salon services, including hair, makeup, skin, and brow services, in all stores. Most Ulta stores are approximately 10,000 square feet and are in suburban strip centers. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.
Read more on ULTA →
