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Compare Direxion Daily S&P 500 Bull 3X Shares (SPXL) vs Ulta Beauty Inc (ULTA) Price & Performance

Direxion Daily S&P 500 Bull 3X SharesTrade
Ulta Beauty IncTrade

Price performance (Past 24H)

Key statistics

Direxion Daily S&P 500 Bull 3X Shares vs Ulta Beauty Inc — how do they compare? Direxion Daily S&P 500 Bull 3X Shares trades at $295.49, while Ulta Beauty Inc trades at $531.85 (market cap $23.27B). The key difference: Direxion Daily S&P 500 Bull 3X Shares is trading nearer its 52-week high, Ulta Beauty Inc nearer its low. Which is the better fit depends on your goals.

SPXLULTA
Sector
Leveraged / InverseConsumer Cyclical
52-Week High
$296.39$706.82
52-Week Low
$170.20$450.75
Market Cap
$23.27B
Enterprise Value
$25.35B

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

Direxion Daily S&P 500 Bull 3X Shares

SPXL trades at $295.39, down 0.27% in the last session, with technical indicators showing a bullish trend from moving averages but overbought signals from RSI levels above 70. The stock's pivot point at $294 and resistance at $296 suggest near-term price sensitivity. Recent news highlights S&P 500 record highs and AI-driven earnings optimism, though valuation concerns persist.

Outlook remains cautiously optimistic amid strong market momentum, with opportunities from AI growth and corporate earnings, but risks include high valuations and potential pullbacks. Investors should balance bullish technicals with fundamental prudence.

Ulta Beauty Inc

ULTA stock trades at $532.14, down 3.01% today, amid mixed technical signals with a bullish moving average trend but neutral oscillators. The company reported Q1 2026 EPS of $7.74, beating expectations, and maintains strong profitability with a 39.33% gross margin and 47.45% ROE. Recent news highlights Ulta's omnichannel growth strategy and the end of its Target partnership, viewed as a potential revenue opportunity by analysts.

Outlook is positive with a consensus price target of $618.29, representing 16% upside, supported by 56.53% analyst buy ratings. Risks include margin compression, with net income margin projected to drop to 9.35% in 2026, and volatile cash flows, as net cash flow turned negative in 2025. Investors should weigh strong fundamentals against competitive and execution risks in the retail sector.

Returns comparison

Trailing returns across standard periods

About Direxion Daily S&P 500 Bull 3X Shares

SPXL aims for 300% of the S&P 500's daily performance. It uses swaps and futures to provide 3x leverage, making it a high-risk tool for short-term traders. Due to daily resets, it is prone to volatility decay and is not intended for long-term holding.

Read more on SPXL

About Ulta Beauty Inc

With more than 1,300 stores and a partnership with Target, Ulta Beauty is the largest specialized beauty retailer in the U.S. The firm offers makeup (43% of 2021 sales), fragrances, skin care, and hair care products (20% of 2021 sales), and bath and body items. Ulta offers private-label products and merchandise from more than 500 vendors. It also offers salon services, including hair, makeup, skin, and brow services, in all stores. Most Ulta stores are approximately 10,000 square feet and are in suburban strip centers. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.

Read more on ULTA