Direxion Daily S&P 500 Bull 3X Shares vs Ulta Beauty Inc — how do they compare? Direxion Daily S&P 500 Bull 3X Shares trades at $270.65, while Ulta Beauty Inc trades at $488 (market cap $20.98B). The key difference: Direxion Daily S&P 500 Bull 3X Shares is trading nearer its 52-week high, Ulta Beauty Inc nearer its low. Which is the better fit depends on your goals.
| SPXL | ULTA | |
|---|---|---|
Sector | Leveraged / Inverse | Consumer Cyclical |
52-Week High | $288.04 | $706.82 |
52-Week Low | $170.20 | $450.75 |
Market Cap | — | $20.98B |
Enterprise Value | — | $23.06B |
Trailing returns across standard periods
SPXL aims for 300% of the S&P 500's daily performance. It uses swaps and futures to provide 3x leverage, making it a high-risk tool for short-term traders. Due to daily resets, it is prone to volatility decay and is not intended for long-term holding.
Read more on SPXL →With more than 1,300 stores and a partnership with Target, Ulta Beauty is the largest specialized beauty retailer in the U.S. The firm offers makeup (43% of 2021 sales), fragrances, skin care, and hair care products (20% of 2021 sales), and bath and body items. Ulta offers private-label products and merchandise from more than 500 vendors. It also offers salon services, including hair, makeup, skin, and brow services, in all stores. Most Ulta stores are approximately 10,000 square feet and are in suburban strip centers. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.
Read more on ULTA →